BLOCKBEATCrypto News Terminal
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BLOCKBEAT

Brand Guidelines & Visual Identity

Visual Identity

Cyberpunk aesthetic with terminal-inspired design

Brand Voice

Rebellious, technical, empowering

Typography

Monospace and futuristic fonts

Brand Identity

Mission Statement

BlockBeat is the ultimate crypto news terminal for rebels. We provide real-time market intelligence, AI-powered analysis, and professional-grade tools for the crypto community.

We believe in empowering traders, investors, and crypto enthusiasts with the tools they need to make informed decisions in the fast-moving digital asset space.

Brand Personality

Rebellious
Anti-establishment, independent
Technical
Data-driven, precise
Empowering
Enabling success
Professional
Enterprise-grade quality

Logo & Icons

Primary Logo

BLOCKBEAT
Usage:Primary brand mark
Min Size:24px height

Icon Mark

Usage:Favicons, small spaces
Min Size:16px

Email Logo

[ BLOCKBEAT ]
Crypto News Terminal
Usage:Email headers, compact spaces
Format:Terminal brackets style

Color Palette

Primary Green

Primary actions, success states, highlights

HEX:
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Success Green

Success messages, positive indicators

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Warning Amber

Warnings, development notices

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RGB:

Destructive Red

Errors, negative actions

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RGB:

Background Dark

Main background, terminal base

HEX:
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RGB:

Card Dark

Card backgrounds, elevated surfaces

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RGB:

Border Gray

Borders, dividers, outlines

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Muted Gray

Secondary text, muted elements

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Text White

Primary text, high contrast

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Typography

Orbitron

BlockBeat Terminal
The quick brown fox jumps over the lazy dog
Usage:Headers, logos, display text
Weights:400, 500, 600, 700, 800, 900
Fallback:sans-serif
Futuristic, sci-fi, geometric

JetBrains Mono

BlockBeat Terminal
The quick brown fox jumps over the lazy dog
Usage:Body text, code, terminal
Weights:100, 200, 300, 400, 500, 600, 700, 800
Fallback:'Courier New', monospace
Monospace, readable, technical

Space Grotesk

BlockBeat Terminal
The quick brown fox jumps over the lazy dog
Usage:Alternative headers, UI elements
Weights:300, 400, 500, 600, 700
Fallback:sans-serif
Modern, clean, geometric

Gradients & Effects

Primary Gradient

Usage:Primary buttons, highlights
CSS:

Background Gradient

Usage:Card backgrounds, elevated surfaces
CSS:

Success Gradient

Usage:Success states, positive actions
CSS:

Warning Gradient

Usage:Warning states, development notices
CSS:

Brand Voice & Messaging

Voice Characteristics

Rebellious

We challenge the status quo. Anti-establishment, independent thinking, empowering users to break free from traditional financial systems.

Technical

Data-driven, precise, using technical terminology. We speak the language of developers, traders, and crypto natives.

Empowering

Confident, enabling, solution-focused. We help users take control of their crypto journey with professional tools.

Messaging Examples

Tagline:
"The ultimate crypto news terminal for rebels"
Call-to-Action:
"Join the rebellion" • "Launch terminal" • "Get early access"
Features:
"Real-time intelligence" • "AI-powered analysis" • "Professional-grade"

UI Components & Patterns

Buttons

Badges & Status

LIVEDEV MODEAI POWERED
BULLISHBEARISHNEUTRAL

Usage Guidelines

✓ Do

  • •Use monospace fonts for technical content
  • •Maintain high contrast for accessibility
  • •Use terminal/cyberpunk terminology
  • •Keep the rebellious, empowering tone
  • •Use brackets [ ] for brand elements

✗ Don't

  • •Use light backgrounds or low contrast
  • •Dilute the brand with generic terminology
  • •Use non-monospace fonts for technical content
  • •Compromise the cyberpunk aesthetic
  • •Remove the rebellious edge from messaging

Brand Assets